Held at the Sands Expo & Convention Centre, the exhibition was the largest ever in SIJE history, spanning 8,000 square metres, with more than 280 exhibiting brands and representatives from 28 markets, including Hong Kong, Thailand, Japan, Indonesia, and Italy.This year, SIJE elevated the event experience by introducing an innovative new AI-powered business matching tool, which streamlined attendees’ search process within the expansive exhibition halls. Based on individual inputs, the tool offered personalised recommendations and facilitated meaningful connections between buyers and exhibitors.